In the process of migrating our website to Framer we took the opportunity to revamp our brand and website experience, distinguishing ourselves from the more traditional brands in the security space. The adaptive design approach struck a balance between brand differentiation and maintaining a unified visual language, resulting in a striking and consistent design. I led the brand refresh, drove marketing assets and crafted new web pages. Ultimately, I implemented the majority of the pages using Framer, enabling us to allocate engineers back to the product.

As a part of this brand refresh we wanted to signal a change for the company and product and shift overall brand perception. Colors, layouts, interactions, and typography were fine-tuned to authentically echo the brand's new style. I developed the design systems and implemented them on a variety of marketing assets.