Apothecary is a data-driven skincare discovery platform that helps users tailor their perfect skincare routine based on their responses.

I was tasked to develop an art direction that mirrors the visual appeal of Generation Z by utilizing a unique combination of colors and illustrations, and capturing a harmonious blend of beauty and functionality. The project entailed designing a landing page and a multi-step quiz flow that in essence, analyzes your responses and suggests a tailored skincare routine. The team developed a community page where users could match with the most-informed skincare influencers, acquiring advice, routines, and honest reviews. After building the core portion of the website, the scope grew into building a seamless industry-standard shopping experience. I led the project end-to-end, ensuring the challenges of visual and interactive elements were effectively bridged and executed.